Social Media and Content Creation
Work Experience Program
Social Media and Content Creation
Work Experience Program
Work Experience Program
Social media (and content creatio) isn’t just about silly videos, entertainment and stunts.
It's about communication, persuasion, and building brand.
Choosing Your Uni’s Work Experience program is a unique opportunity for young people to learn the basics of creating high-value content for social platforms like YouTube, Instagram, TikTok and LinkedIn.
Participants will learn the scientific and artistic reasons behind why some pieces of content blow up on social media, and others quietly die.
It's about communication, persuasion, and building brand.
Choosing Your Uni’s Work Experience program is a unique opportunity for young people to learn the basics of creating high-value content for social platforms like YouTube, Instagram, TikTok and LinkedIn.
Participants will learn the scientific and artistic reasons behind why some pieces of content blow up on social media, and others quietly die.
What past participants say
What past participants say
”
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I would definetely recommend the program to other people that may have interest in content creation. I learnt what makes up a good piece of content from the hook at the very start to the constantly needed retention of attention to keep the audience engaged.
- Nick, 2024 Program
”
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I can't imagine a better work experience than Choosing Your Uni. My expectations were exceeded by a mile, and I can't recommend this program more highly to anyone who uses social media or recognises it's growing importance in society and business.
- Grace, 2024 Program
Tentative Schedule
Day 1: Content Building Blocks
Day 2: Storytelling, psychology and persuasion
Day 3: Creating Content On Campus
Day 4: Editing and publishing
Day 5: Review and Wrap Up
- Video and audio equipment, tools and techniques.
- Interview techniques
Day 2: Storytelling, psychology and persuasion
- How to hook a listener/viewer
- Keeping people in the flow
- Using stories to entertain, educate, inspire and persuade
- A look at the different platforms
Day 3: Creating Content On Campus
- Field trip to a uni campus
- Guided content creation
Day 4: Editing and publishing
- Editing tools and techniques
- Voice overs
- Editing and publishing time
- AI and content creation
Day 5: Review and Wrap Up
- "Overflow" working time
- Extra time to dig into topics of interest that have come up
- "How To Win The Job Before You Walk Into The Room"
Your Guide
Your Guide
Rob Malicki is Australia's Higher Education Storyteller.
He's the founder and lead content creator of the Choosing Your Uni YouTube channel.
CYU has had millions and millions of views, with tens of thousands of subscribers across YouTube, Instagram, Facebook, LinkedIn and Tiktok.
Hundreds of thousands of students have used his content to decide which uni is right for them.
Rob is also the host of the Global Horizons and Choosing Your Uni podcasts.
Now you too can learn the secrets of building powerful creation.
He's the founder and lead content creator of the Choosing Your Uni YouTube channel.
CYU has had millions and millions of views, with tens of thousands of subscribers across YouTube, Instagram, Facebook, LinkedIn and Tiktok.
Hundreds of thousands of students have used his content to decide which uni is right for them.
Rob is also the host of the Global Horizons and Choosing Your Uni podcasts.
Now you too can learn the secrets of building powerful creation.
Millions views and thousands of subscribers on YouTube.
20+ years helping students make the most of uni in Australia
Millions views and thousands of subscribers on YouTube.
20+ years helping students make the most of uni in Australia
20+ years helping students make the most of uni in Australia
Terms and Conditions of the Program
Terms and Conditions of the Program
1. Here are our ground rules:
- We expect everyone to be positive and supportive of each other. No bitching, gaslighting, or negativity (note: this is different to constructive feedback).
- We ask “What’s wrong with this?”: we get better by trying things, failing, asking what's wrong, and doing better next time.
- We’re here to be ourselves. Social media and content creators get a bad wrap for faking it, or just chasing vanity metrics. We're not here to play the game that way.
- Technology (laptops, phones) will be turned off when not required for content creation.
2. We hope to publish some of your content to our real social media channels in order to get real-life audience feedback. However, (even though it's kinda the point of the program), you are not obliged to publish.
3. Any content you create is your "intellectual property" i.e. you own it. However, if we do publish it, you're granting us a license to do so.
4. We're operating this program on a child-safe basis. That means no student under 18 should be with an adult involved in the program without another student present or, preferably, a second adult.
5. If there is anything you think we need to know that impacts your ability to participate in the program, it's our expectation that you'll discretely tell us about it. Likewise, if there is some element of the program (like when we're creating content) that you're not comfortable with, we expect that you'll raise it with us.
- We expect everyone to be positive and supportive of each other. No bitching, gaslighting, or negativity (note: this is different to constructive feedback).
- We ask “What’s wrong with this?”: we get better by trying things, failing, asking what's wrong, and doing better next time.
- We’re here to be ourselves. Social media and content creators get a bad wrap for faking it, or just chasing vanity metrics. We're not here to play the game that way.
- Technology (laptops, phones) will be turned off when not required for content creation.
2. We hope to publish some of your content to our real social media channels in order to get real-life audience feedback. However, (even though it's kinda the point of the program), you are not obliged to publish.
3. Any content you create is your "intellectual property" i.e. you own it. However, if we do publish it, you're granting us a license to do so.
4. We're operating this program on a child-safe basis. That means no student under 18 should be with an adult involved in the program without another student present or, preferably, a second adult.
5. If there is anything you think we need to know that impacts your ability to participate in the program, it's our expectation that you'll discretely tell us about it. Likewise, if there is some element of the program (like when we're creating content) that you're not comfortable with, we expect that you'll raise it with us.
Choosing Your Uni is a dynamic web platform designed to assist local and international students in navigating the Australian university selection process.
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